Mary Ohanyan is a
Social Media Manager
based in New York

translating integrated marketing strategy into social-first, platform-native campaigns.

Black iPod with a complete pair of wired headphones

ABOUT ME

Born in Los Angeles and based in New York, Mary Ohanyan is a Social Media and Project Manager with more than seven years of experience. She translates integrated marketing strategy into social-first, platform-native campaigns. Her background in cognitive science gives her a deep understanding of audience behavior, expectations, and internet culture. In her corporate communications work, she turns company news and marketing priorities into content that feels timely, relevant, and built for participation. She leads complex social workstreams from brief through execution, partnering across creative, communications, paid media, analytics, and agency teams. These collaborations shape editorial programming, define success metrics, and translate performance insights into stronger future strategies.

Classically trained in piano since age five, Mary has a musical ear for rhythm, tone, and timing. This informs both her creative instincts and real-time decision-making. A Spotify Premium member since 2017, she is rarely without one AirPod in, a habit she considers equal parts personal ritual and ongoing audience research.

SELECT WORK

Zankou × Camp Flog Gnaw

Brand Strategy · Social Strategy · Partnership Activation

Shaped how Zankou showed up at Camp Flog Gnaw by defining the brand and social approach, coordinating event partnerships, and supporting the on site activation from planning through execution.

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ZANKOU CHICKEN × CAMP FLOG GNAW FESTIVAL BRAND ACTIVATION

01 / 04

The Challenge

First Festival Activation

Camp Flog Gnaw marked Zankou Chicken’s first festival activation. The challenge was to introduce the brand in a crowded, fast-moving environment while building a recognizable presence that still felt distinctly Zankou.

Business Priorities

The activation needed to recruit creators and influencers, establish a cohesive branded footprint, build awareness with a new audience, and turn festival traffic into sales.

01 / 04

the sound of the game

spotify x nfl

Independent Concept

@ThisIsSpotify

Platform Strategy · Editorial Programming · Community

Social first editorial programming balancing brand storytelling, cultural relevance, audience behavior, and opportunities for real time community engagement.

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THE SOUND OF THE GAME · SPOTIFY × NFL INDEPENDENT CONCEPT · HYPOTHETICAL KPI TARGETS

01 / 05

Campaign Overview

Objective

Turn the overlap between NFL fandom and music discovery into a repeatable social franchise for @ThisIsSpotify. The campaign gives fans a reason to engage before, during, and after game day while driving discovery of Spotify playlists, artists, and cultural programming.

My Role

Social Campaign Lead responsible for campaign strategy, creative concept, platform strategy, editorial planning, copy direction, and the measurement framework.

01 / 05

Independent Concept

Spotify × SKYLRK: Above the Noise

Integrated Campaign · Partnership Strategy · Social Creative

A music led social campaign bringing Spotify and SKYLRK together through a distinct creative concept, coordinated storytelling, and platform specific execution.

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ABOVE THE NOISE · SPOTIFY × SKYLRK INDEPENDENT CONCEPT · PROJECTED TARGETS

01 / 05